In 2015 I did a campaign to encourage people to submit to the review of the Medicare system (the public health system in Australia) by giving away badges to people who contributed to the review.
The campaign reached all states and territories of Australia as well as the USA, Europe and our buddies in New Zealand and landed itself all over the internet (with over 3k Facebook shares alone!)
As a result, the contributions from the campaign accounted to 8% of all the submissions. Eight. Fucking. Percent. Holy shit.
Let it all happen to you
Beauty and terror
Just keep going
No feeling is final